Our philosophy is to create high design and quality female lingerie at affordable prices. The main company belief is that women should feel comfortable yet feminine in their underwear; hence great emphasis is placed on the selection of materials and pattern design.
SWIMWEAR Fashion Collections
Luna fashion collections consist of products that highlight femininity following the latest fashion trends. Most of the materials used (lace, fabric, embroidery, decorative accessories) are designed by the company’s fashion designer partners in Italy so that the offered products can be unique and personalized.



Our materials come from the best producers, mostly featuring Italian fabrics and satin and fine lace quality.

Designed in Italy

Designed in Italy

All Luna garments are designed in Italy and the product development is strictly followed by the same designer staff, to ensure high quality and optimal fitting.
Our story begins 22 years ago...


Luna S.A. is founded, headquartered in Athens, Greece. Recognition comes very soon, thanks to the previous experience of the owners and the, unprecedented in Greece, high manufacture and material quality of the products


Luna establishes its subsidiary company Luna Italia SRL, in Cantu, near Milano.


Luna cooperates with the fashion design studio Asolo In. The owner designer Emilia Bernardo, with a team of 8 stylists, designs all the products of Luna to this day.


We develop the internationally patented Miracle by Luna, consisting of innovative bras which add 1½ size in a completely natural way.


The invisible Secret Sense line is launched. It features italian SENSITIVE® fabric, which is ultra soft and friendly to the environment.


The company relocates all its HQ in Italy, being the ideal site for material sourcing, design inspiration and commercial development.


Luna launches 2 new collections. The bridal Honeymoon, the most luxurious line ever created by Luna and the new Secret, a facelift of the classical Secret line that sold over 2.000.000 pieces from 1998 to 2014.


Luna Splendida. It is the new name of Luna. After 20 years we decided it was time for a change, thus introducing a completely new identity, the Luna Splendida. Splendida, meaning splendid in Italian, marks the new era of Luna. Designed by the internationally renowned agency K2 Design, the new Luna logo and identity has been praised for its uniqueness and elegance.

Luna Splendida

in numbers

A brief look at some numbers



bras sold


and immediate partners

Points of Sale

In Europe and Middle East