The fashion industry is changing—and for the better. We’re leaving behind the era of fleeting, fast-moving trends and moving into a phase where substance matters more than ever. According to the global report *The State of Fashion 2026*, women around the world are redefining what true value means.
For us at Luna Splendida, these new developments come as no surprise. It’s the philosophy that has always been at the heart of every collection we’ve created. But let’s take a look at what the numbers reveal about how we now choose our lingerie and swimwear.
Every purchase should be worth it
Today, we’re all becoming more selective. We don’t just want “more” clothes in our drawers; we want “better” pieces. The numbers confirm this: a striking 43% of consumers worldwide (marking a huge increase since 2023) say that quality is now the most important factor, while 60% plan to make more targeted and smart purchases.
At Luna Splendida , we don’t just promise you quality—we prove it every day. When you choose one of our pieces, you know it earns its place in your wardrobe thanks to its fit and its ability to stand the test of time.
The Invisible Art of Application
It is no coincidence that 52% of women now rank quality as the No. 1 reason for choosing a premium brand, surpassing even innovation or the brand name itself.
Behind an elegant, lace-trimmed pair of panties lies an incredible amount of expertise. The creation of a bra that provides proper support, doesn’t pinch, and flatters your curves requires absolute expertise. The intricate pattern design and meticulous attention to detail are elements you may not see, but you certainly feel them every time you wear it.
Your well-being comes first
Your body always tells the truth. With a staggering 84% of people now considering wellness a top priority, it doesn’t matter how beautiful a piece of clothing is if it doesn’t make you feel great.
That’s why the lines between underwear, workout clothes, and loungewear have started to blur. You’re looking for underwear that moves with you, breathable fabrics, and pieces that make you feel free all day long.
The Experience of Personalized Service
In today’s e-commerce landscape, the relationship with the customer is stronger than ever. After all, research shows that 67% of consumers base their long-term loyalty purely on trust, while 62% feel a genuine emotional connection to their favorite brands. Online shopping strengthens these bonds by offering complete transparency, secure transactions, and a thoughtful, digital experience that makes you feel unique, building a relationship of trust that lasts over time.
Your uniqueness takes center stage
On the other hand, algorithms can suggest a size, but they can’t understand the uniqueness of your body or the stage of life you’re in. Try on a pair of underwear or a swimsuit at one of our partner stores or at a Luna Splendida Corner is a pampering experience. Our experienced consultants are there to listen to you and guide you in finding the perfect fit.
At Luna Splendida, we know that the true value of a piece isn’t determined just by how long it lasts, but by how often you find yourself reaching into the drawer to pick it out! 🌸
In this new era of fashion, we continue to do what we do best with the same passion: creating lingerie and swimwear that love, flatter, and respect your body, every moment of the day.
💗 Be part of the change: Click on our e-shop or stop by our nearest partner store to experience Luna Splendida firsthand!
Just for you
Katerina
